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#41
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Marshall Price wrote:
- quote - > Tim Campbell wrote:
The love of money is at the root of all evil.> > Do Pharmaceutical Commercials Benefit Americans? > > > > On this week�s JOURNAL, Bill Moyers spoke with Melody Petersen, an > > independent journalist who formerly covered the drug industry for the > > NEW YORK TIMES and is author of OUR DAILY MEDS: HOW THE PHARMACEUTICAL > > COMPANIES TRANSFORMED THEMSELVES INTO SLICK MARKETING MACHINES AND > > HOOKED THE NATION ON PRESCRIPTION DRUGS. > > Addressing how advertising and marketing have affected the > > prescription drug business, Petersen said: > > > > �A very powerful technique that the drug companies spend millions and > > millions of dollars on is hiring physicians to give lectures to other > > physicians on their drugs. It looks like the physician is up there > > giving his independent position on this drug, but often he�s been > > trained by an advertising agency. His slide presentation has been > > created by an ad agency. It looks like independent science, but it�s > > not... They want to get as many articles published in our medical > > journals as they can that show their products in favorable lights and > > will get physicians to prescribe them, so they often hire a Madison > > Avenue ad agency to write up an article for them or a study. The name > > of the ad agency rarely appears in the published version; instead, > > they hire doctors to put their names on as author... It�s gone so far > > that some independent scientists are starting to view our medical > > literature as propaganda.� > > > > Others, including the U.S. Food and Drug Administration (FDA), argue > > that �direct to consumer� ads help educate and engage prospective > > patients about their healthcare options. > > > > http://www.pbs.org/moyers/journal/blog/ > > Yes, it is indeed scandalous. Only the USA and New Zealand permit > direct-to-consumer advertising of prescription drugs, and the long lists > of warnings such commercials include are glossed over so quickly and in > such a low-key tenor that "consumers" don't get a chance to consider > them carefully. > > But the most extraordinary aspect of this profit-driven trend is the > invention of questionable new diseases to be cured by expensive drugs to > be taken every day, and forever. The love of LORD Jesus Christ is at the cure. Be hungry... be healthy... be hungrier... be healthier... Prayerfully in the awesome name of LORD Jesus Christ, Andrew <> < -- http://groups.google.com/group/sci.m...8812d72ab4e17? |
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#40
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Tim Campbell wrote:
- quote - > Do Pharmaceutical Commercials Benefit Americans?
Yes, it is indeed scandalous. Only the USA and New Zealand permit> > On this week’s JOURNAL, Bill Moyers spoke with Melody Petersen, an > independent journalist who formerly covered the drug industry for the > NEW YORK TIMES and is author of OUR DAILY MEDS: HOW THE PHARMACEUTICAL > COMPANIES TRANSFORMED THEMSELVES INTO SLICK MARKETING MACHINES AND > HOOKED THE NATION ON PRESCRIPTION DRUGS. > Addressing how advertising and marketing have affected the > prescription drug business, Petersen said: > > “A very powerful technique that the drug companies spend millions and > millions of dollars on is hiring physicians to give lectures to other > physicians on their drugs. It looks like the physician is up there > giving his independent position on this drug, but often he’s been > trained by an advertising agency. His slide presentation has been > created by an ad agency. It looks like independent science, but it’s > not... They want to get as many articles published in our medical > journals as they can that show their products in favorable lights and > will get physicians to prescribe them, so they often hire a Madison > Avenue ad agency to write up an article for them or a study. The name > of the ad agency rarely appears in the published version; instead, > they hire doctors to put their names on as author... It’s gone so far > that some independent scientists are starting to view our medical > literature as propaganda.” > > Others, including the U.S. Food and Drug Administration (FDA), argue > that “direct to consumer” ads help educate and engage prospective > patients about their healthcare options. > > http://www.pbs.org/moyers/journal/blog/ direct-to-consumer advertising of prescription drugs, and the long lists of warnings such commercials include are glossed over so quickly and in such a low-key tenor that "consumers" don't get a chance to consider them carefully. But the most extraordinary aspect of this profit-driven trend is the invention of questionable new diseases to be cured by expensive drugs to be taken every day, and forever. -- Marshall Price of Miami Known to Yahoo as d021317c |
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#39
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Do Pharmaceutical Commercials Benefit Americans?
On this week’s JOURNAL, Bill Moyers spoke with Melody Petersen, an independent journalist who formerly covered the drug industry for the NEW YORK TIMES and is author of OUR DAILY MEDS: HOW THE PHARMACEUTICAL COMPANIES TRANSFORMED THEMSELVES INTO SLICK MARKETING MACHINES AND HOOKED THE NATION ON PRESCRIPTION DRUGS. Addressing how advertising and marketing have affected the prescription drug business, Petersen said: “A very powerful technique that the drug companies spend millions and millions of dollars on is hiring physicians to give lectures to other physicians on their drugs. It looks like the physician is up there giving his independent position on this drug, but often he’s been trained by an advertising agency. His slide presentation has been created by an ad agency. It looks like independent science, but it’s not... They want to get as many articles published in our medical journals as they can that show their products in favorable lights and will get physicians to prescribe them, so they often hire a Madison Avenue ad agency to write up an article for them or a study. The name of the ad agency rarely appears in the published version; instead, they hire doctors to put their names on as author... It’s gone so far that some independent scientists are starting to view our medical literature as propaganda.” Others, including the U.S. Food and Drug Administration (FDA), argue that “direct to consumer” ads help educate and engage prospective patients about their healthcare options. http://www.pbs.org/moyers/journal/blog/ |
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